The OEM puller is tubular seems to screw into the seal and then a bolt pushes against the crankshaft and pulls it out.
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Another series of special tools are then used to align and push the seal into place. There is a warning though (applies to the OEM seal if you are using one - no idea for after market). Do not touch the surface of the seal lip at all. It is coated with Teflon and must not be contaminated. If it is, even slightly, then do not use it. It won’t seal properly (or won’t for very long). The end of the crankshaft must also be spotlessly clean with no residue. A fine Scotbrite can be used to clean the surface. Emery Cloth is a no no!
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